TL;DR
A new cold brew product from Stumptown, the Cold Brew with Oatly Variety Pack, is gaining popularity as a cost-effective, high-quality alternative to Starbucks. Some consumers are choosing it over their usual Starbucks drive-thru coffee, citing taste and price advantages.
Consumers are increasingly choosing Stumptown’s Cold Brew with Oatly Variety Pack over Starbucks drive-thru coffee, citing better taste and lower cost. This popular cold brew is so good, I’m ditching the Starbucks drive-thru. This shift highlights changing preferences in at-home coffee options and affordability concerns.
Stumptown Coffee Roasters’ Cold Brew with Oatly Variety Pack is gaining popularity among coffee drinkers who seek a high-quality, affordable alternative to Starbucks. The variety pack includes three flavors — Chocolate, Horchata, and Original — each in 11-ounce cartons, priced at $13, which is less than a typical Starbucks Tall size. The product is praised for delivering coffee-shop quality at home, with consumers noting its rich flavor, creaminess, and comparable sugar content to Starbucks drinks.
According to reports, some consumers are now favoring this cold brew over their usual Starbucks visits, citing taste and cost savings as primary reasons. Micki Wagner, a shopping writer, shared her positive experience, emphasizing the flavor variety and affordability of the product. The variety pack is currently on sale, making it an attractive option for budget-conscious coffee lovers.
Why Consumers Are Choosing Cold Brew Over Starbucks
This shift reflects broader consumer trends toward at-home coffee consumption and cost-consciousness. The popularity of affordable, high-quality cold brew options like Stumptown’s may influence the coffee market, potentially reducing Starbucks’ drive-thru sales. It also signals a change in how consumers prioritize flavor, convenience, and price in their daily coffee choices.
Stumptown Coffee Roasters, Coffee Cold Brew Concentrate 2X, 25.4 Ounce
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Rise of At-Home Coffee Alternatives and Market Trends
Over recent years, there has been a significant increase in at-home coffee consumption, driven partly by the COVID-19 pandemic and changing lifestyles. For more on this trend, see this popular cold brew. Coffee brands have responded with convenient, ready-to-drink options that rival coffee shop quality. Stumptown’s Cold Brew with Oatly Variety Pack, launched as a premium yet affordable product, taps into this trend. Previously, Starbucks dominated the drive-thru coffee market, but consumers are now exploring more cost-effective and flavorful home alternatives.
This development aligns with broader market shifts toward specialty coffee products and the growing popularity of oat milk as a dairy alternative. The current sale price of the variety pack makes it an even more compelling choice for consumers looking to save money while maintaining quality.
“I’ve switched from Starbucks because this cold brew tastes just as good, if not better, and it costs less. It’s become my go-to for mornings now.”
— an anonymous consumer
High Brew Coffee | Cold Brew Iced Coffee Variety Pack | Lightly Sweetened with Pure Cane Sugar, 140mg Natural Caffeine, Patiently Brewed & Never Heated, Low-Acid, Ready-to-Drink | 8 oz Cans (Pack of 12) – Includes Double Espresso, Mexican Vanilla, Dark Chocolate Mocha & Black & Bold
BOLD, SMOOTH COLD BREW VARIETY – Enjoy four signature flavors—Double Espresso, Mexican Vanilla, Dark Chocolate Mocha, and Black…
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Extent of Consumer Adoption and Market Impact
It is not yet clear how widespread this shift is or whether it will significantly impact Starbucks’ drive-thru sales in the long term. Consumer preferences may vary regionally, and Starbucks continues to innovate with new products and store formats. Market data on sales figures for cold brew at home versus drive-thru are still emerging, making it difficult to quantify the overall impact at this stage.
Primula Burke Deluxe Cold Brew Iced Coffee Maker, Comfort Grip Handle, Durable Glass Carafe, Removable Mesh Filter, Perfect 6 Cup Size, Dishwasher Safe, 1.6 qt, Aqua
Note: 1)Too coarse a grind, too little coffee, or insufficiently tamping the grounds before brewing can all lead…
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Future Trends and Market Responses to Cold Brew Popularity
Market analysts expect continued growth in at-home cold brew products and may see more brands launching similar offerings. As consumers seek high-quality options, this trend towards at-home coffee is likely to continue. Starbucks might respond with new product lines or promotions to retain customers. Additionally, consumer surveys and sales data over the coming months will clarify whether this trend persists or remains niche. Monitoring these developments will be key for industry stakeholders.
SToK Bold & Smooth Black Unsweetened Cold Brew Coffee, Ready to Drink Bottled Coffee, 48 fl oz
Bold & Smooth Cold Brew: 48 fl oz bottle of black and unsweetened SToK Cold Brew; 125 mg…
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Key Questions
Is Stumptown’s Cold Brew with Oatly Variety Pack available nationwide?
Availability may vary by region, but it is generally accessible in major grocery stores and online. Consumers should check local retailers or the brand’s website for specific availability.
How does the taste compare to Starbucks cold brew?
Many consumers report that Stumptown’s Cold Brew with Oatly offers a comparable or better flavor profile, with rich coffee and creamy oat milk, especially in the Horchata flavor. Personal preferences may vary.
Is the product suitable for people with dietary restrictions?
Yes, since it uses oat milk, which is dairy-free, it can be suitable for vegans and those with lactose intolerance. However, consumers should check ingredient labels for any allergens.
Will this trend affect Starbucks’ sales long-term?
It is too early to determine the long-term impact. While some consumers are switching to at-home options, Starbucks continues to expand its product offerings and store formats, which may mitigate potential declines.
Source: rss
