When Did Making Reservations Get So Annoying?

TL;DR

Reservation systems for restaurants have become increasingly fragmented and difficult to navigate, with multiple platforms and apps complicating the process for diners. This shift is driven by competition among reservation tech companies and platform consolidations, affecting user experience and restaurant operations.

Many diners are now facing a more complicated process when making restaurant reservations, as platforms like Resy, OpenTable, SevenRooms, and others are increasingly used interchangeably by restaurants, often requiring multiple apps or websites to secure a booking. This shift has led to widespread frustration among users and is driven by a surge in platform competition and consolidation.

Recent reports indicate that restaurants in New York City and elsewhere are switching reservation systems frequently, often without clear communication to customers. Platforms like Resy, OpenTable, and SevenRooms are being adopted or replaced at a rapid pace, with some restaurants moving to new providers such as DoorDash Reservations following acquisitions. This has resulted in a fragmented landscape where diners must navigate multiple apps, websites, or Google searches to find available tables, often with inconsistent results.

For example, some restaurants have moved from Resy to SevenRooms or now accept reservations through Google Reserve or their own websites, creating confusion and extra steps for diners. Industry insiders note that this is partly driven by companies offering financial incentives to restaurants and by the desire to capture more market share amid fierce competition. Meanwhile, reservation platforms like Resy and OpenTable continue to expand their portfolios, adding thousands of venues through acquisitions, such as Amex’s integration of Tock and efforts to acquire European platforms like TheFork.

At a glance
reportWhen: ongoing, with recent developments in 20…
The developmentDiners are experiencing growing frustration with the increasingly complex and fragmented reservation process due to multiple reservation platforms and platform switching by restaurants.

Impact of Platform Fragmentation on Diners and Restaurants

This fragmentation hampers the user experience, making it harder for diners to find and book reservations efficiently. It also complicates restaurant operations, as managing multiple platforms can be burdensome. The shift reflects broader trends in food tech, where increased competition and platform consolidation are reshaping how consumers access dining experiences, often at the expense of convenience and clarity.
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Rise of Reservation Platforms and Market Competition

Over the past few years, the restaurant reservation landscape has become increasingly crowded. Major platforms like Resy and OpenTable have historically dominated, but recent years have seen a surge in new entrants and acquisitions. In late 2024, OpenTable regained relevance by offering revitalized technology, while Resy expanded its reach through the acquisition of Tock. Meanwhile, DoorDash entered the reservation space in 2025 after acquiring SevenRooms, targeting high-demand restaurants in major cities. These moves have intensified competition, leading to more platform switching by restaurants and a more complex experience for diners, who now often need to juggle multiple apps or websites to secure a reservation.

“It’s become a nightmare trying to find a reservation without crossing multiple platforms and doing endless Google searches.”

— Eater source

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Unclear Long-Term Impact of Reservation Platform Fragmentation

It is not yet clear how the ongoing platform competition and restaurant switching will affect overall reservation availability and user experience in the long term. The industry is still evolving, and future consolidations or technological changes could either alleviate or worsen current frustrations.
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Expected Developments in Reservation Technology and Industry Strategies

Moving forward, industry observers anticipate further consolidation among reservation platforms, potentially leading to more unified booking systems. Restaurants may also adopt new technologies or negotiate exclusive partnerships to streamline reservations. Meanwhile, consumers should expect continued complexity, unless industry-wide standards or regulations are introduced to simplify the process.
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Key Questions

Why are restaurants switching reservation platforms so often?

Restaurants switch platforms to access better technology, financial incentives, or exclusive features offered by different providers. Competition among platforms also encourages restaurants to explore options that may offer better visibility or customer engagement tools.

How does platform switching affect diners?

It complicates the reservation process, requiring diners to remember multiple apps, websites, or search methods. This can lead to frustration, missed reservations, or the need for extra research to find available tables.

Are there efforts to standardize reservations across platforms?

Currently, there are no widespread efforts to unify reservation systems. The industry is characterized by competition and fragmentation, though some industry insiders hope for future standards that could improve user experience.

Will the reservation chaos continue?

Yes, unless significant industry regulation or technological standardization occurs, the fragmentation and complexity are likely to persist as platforms compete for market share.

Source: Eater

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